Formettā Beauty Launches Event

October 23rd, 2025

We proudly marked the beginning of our collaboration with Formettā by hosting an exclusive Zurich launch event unveiling two science-led novelties: the Beauty Collagen Formulation and the Ultimate Anti-Ageing Formulation, the latter being 100% vegan.

For the occasion, we transformed a contemporary art gallery into an elegant, candlelit setting where science met aesthetic storytelling. Campaign visuals dressed the walls, accompanied by a striking visualisation of peptides that translated complex biomedical research into an immersive, tangible experience. The space embodied Formettā’s philosophy: “Glow is an inside job.”

Our guests were welcomed at a Collagen Bar serving Signature Drinks inspired by the formulations ; a sensorial introduction to the brand’s universe and its clinically tested approach to longevity and wellbeing.
A highlight of the evening was the presentation by founders Dr. Vanessa Craig and Vanesa Trütsch. United by a shared vision, they introduced Formettā as a new standard in longevity where scientific integrity, timeless beauty and everyday simplicity come together.
The evening concluded with a seated dinner, fostering meaningful conversations among media, creators and selected guests - an intimate atmosphere where credibility, community and refined aesthetics aligned seamlessly.

From spatial concept and creative direction to guest management, media relations and full on-site coordination, we designed every detail with care to ensure the launch did not simply introduce products, but established a clear and confident brand presence.

An evening where beauty, science and longevity met and where a new partnership began.